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eCommerce e eProcurement: opportunità per le PMI - 25 sett 2014

In occasione della Social Media Week 2014 di cui Concreta-Mente è partner 

 

eCommerce e eProcurement, sfide e opportunità per le PMI

giovedì 25 settembre | ore 19.30 - 20.30 | Via dei Cerchi, 75 Roma (Circo Massimo)

 

a seguire aperitivo di networking per i soci di Concreta-Mente (si ricorda di rinnovare le quote associative)

 

Introduce Floriana Bulfon, giornalista e coordinatrice del progetto di Concreta-Mente “Officina della Comunicazione 2.0”

Presentazione della ricerca “200 PMI verso gli appalti telematici: criticità e soluzioni” Veronica Lattanzio, eCommerce Consulting

MEPA

intervengono

Maurizio Talamo, Pro-Rettore Università di Roma Tor Vergata e Presidente Fondazione Tor Vergata Inuit

Romano Stasi, Segretario Generale ABI-Lab

Luca Mastrogregori, Responsabile Area Strategie e Gestione dei Servizi - Consip

Gabriella Acerbi, Direttore Centrale Unica Acquisti Comune di Roma Capitale

 

Raffaele Scamardi, Assessore LLPP e Innovaz. Amministrativa - Comune di Roma Municipio XII

Gabriele Valli, CNA PMI innovative

 

Modera Leonardo Bertini, Presidente di Concreta-Mente

Il seminario è gratuito ma per ragioni logistiche la registrazione è obbligatoria (per iscriversi, clicca qua) 

 

tags: eCommerce, eProcurement, PMI, Appalti Pubblici Telematici, Roma, Lazio, informazione, formazione, comunicazione

Questo seminario, che lancia anche l’edizione 2014-2015 del corso-laboratorio Officina della Comunicazione 2.0,  vuole trattare il tema dei nuovi canali telematici di vendita e acquisto di beni e servizi (eCommerce e Procurement).

Spunto di riflessione sarà la presentazione di alcuni dei risultati di una “analisi sul campo” effettuata su circa 200 PMI da eCommerce Consulting, start up specializzata in supporto alle imprese sul Mercato Elettronico della PA di Consip.

Concreta-Mente è da sempre attenta al tema della trasparenza, dell’innovazione e dell’efficacia dei modelli organizzativi e di erogazione dei servizi della Pubblica Amministrazione e delle aziende partecipate. I sistemi di appalti telematici, il cosiddetto eProcurement, sono un cavallo di Troia per facilitare il cambiamento e la reingegnerizzazione dei processi. Le prime domande a cui si cercherà di rispondere sono quindi: a che punto siamo in Italia negli appalti telematici, sono utilizzati dalle amministrazioni? Le circa 30 Centrali di appalto pubbliche, Consip (Centrale di Appalto Nazionale) e le Direzioni acquisti delle aziende partecipate, si coordinano o hanno degli standard di interoperabilità?

 

Ma gli appalti pubblici non funzionano solo introducendo tecnologie e piattaforme informatiche, è necessaria un’azione di change management (ad es. informazione e social 2.0) sia dal lato di chi compra, sia dal lato di chi vende.

 

Ecco quindi il secondo filone di domande da affrontare. Se consideriamo che il tessuto produttivo italiano è composto da PMI, queste sono pronte ad utilizzare il web come canale complementare a quello commerciale tradizionale? In particolare, le piccole imprese hanno messo a fuoco che ormai tutta la Pubblica Amministrazione e le grandi aziende pubbliche (Eni,Enel, FS, Poste, Finmeccanica, ecc.) hanno sistemi di appalti telematici e che quindi si devono attivare con l’eCommerce se non vogliono perdere quel mercato?

 

Un altro spunto di riflessione deriverà proprio dai temi della Social Media Week: quale è il peso della condivisione 2.0 delle informazioni, il passaparola via web, nella creazione e consolidamento di una reputazione aziendale (rating)?

 

Da queste domande, Concreta-Mente vorrà concludere con una proposta per far fronte ad una delle principali criticità: promuovere in modo concreto la competitività delle piccole imprese. Come supportare davvero le PMI? Aiutandole ad entrare nei mercati telematici. Si proporrà la costituzione di uno Smart Hub a supporto delle PMI per informarle e guidarle nella vendita on line, con un modello organizzativo pubblico-privato che promuova anche un “road-show” sul territorio con eventi di formazione. 

Si ricorda di versare la quota associativa a Concreta-Mente!

Per info Indirizzo e-mail protetto dal bots spam , deve abilitare Javascript per vederlo

 
Social Media Week 24-25 Settembre 2014

 

Concreta-Mente ospita la Social Media

 

La Social Media Week è una settimana di appuntamenti e percorsi tematici su un unico global theme: “The Future of Now: Always-on, Always Connected”, che si svolgerà a Roma e  in contemporanea in 5 continenti (Nord America, Sud America, Asia, Africa ed Europa) nelle città di: Londra, Berlino, Johannesburg, Los Angeles, Sao Paulo, Sydney, Toronto, Mumbai, Miami, Rotterdam, Chicago.

La Social Media Week a Roma è organizzata da Business International – Fiera Milano Media.

Un’occasione da non perdere per studiare il cambiamento che sta coinvolgendo tutte le città e i cittadini del mondo, fornendo un quadro di riferimento per affrontare le questioni relative all’impatto e alle implicazioni dei social media e della tecnologia sulla realtà di ogni giorno.

Concreta-Mente è Partner dell’evento su Roma (insieme ad alcune delle principali major delle ICT)  in quanto, ormai da quattro anni, organizza il corso-laboratorio Officina della Comunicazione 2.0: un laboratorio multimediale che si prefigge di fornire ad un gruppo selezionato di giovani delle Università del Lazio, mezzi ed esperienze pratiche per un approccio concreto alla professione della comunicazione e delle relazioni istituzionali, successivamente uno stage in azienda e crediti formativi universitari.

Nata per approfondire e condividere le idee più originali, le nuove tendenze tecnologiche e l’impatto dei social media sulle imprese, sulla società, sulla cultura e sulla vita della popolazione mondiale, la Social Media Week ospita nel suo complesso circa 2.500 eventi coinvolgendo 100.000 partecipanti e oltre 1.000.000 di followers.

L’obiettivo di questo appuntamento a tutti gli effetti globale è, sin dalla prima edizione, quello di diffondere le nuove potenzialità che la rete e i social media sono in grado di offrire. Oggi, la Social Media Week è considerata uno dei più importanti, coinvolgenti ed innovativi eventi al mondo. 

Gli interventi previsti per la giornata di Mercoledì 24 settembre sono:

9.30-11.00 Come creare una strategia di storytelling turistico

12.00-13.30 Social Radio

15.00-16.30 Social Mobile & App

18.00-19.30 Age of Crowdfounding  

Per partecipare: http://socialmediaweek.org/rome/schedule/ 

Non mancate, inoltre, all’evento-aperitivo che Concreta-Mente organizza a conclusione della giornata di giovedì 25 Settembre dalle 19.30 alle 20.30 con titolo: “eCommerce e eProcurement sfide e opportunità per le PMI” a seguire aperitivo di networking. 

 
Leonardo Bertini a Digital Venice: eProcurement e Innovazione 8 Luglio 2014

 

Concreta-Mente interviene a Digital Venice 2014 (iniziativa sulla Digital Agenda organizzata per il semestre di Presidenza Italiano del Consiglio UE) come invited speaker al workshop organizzato dalla Fondazione Verso L'Europa presso il Telecom Italia Future Center.

eProcurement: innovazione e trasparenza per l'integrazione del mercato europeo

 

fonte: il Sole 24 Ore

E' anche per questo che se ne è parlato proprio nella giornata inaugurale di Digital Venice 2014 di Lunedi 7 luglio.
L'occasione è stata quella di un convegno organizzato appunto a Venezia dalla Fondazione per lo studio dei mercati pubblici europei "Verso l'Europa" presso il Telecom Italia Future Centre.

Sulla base dell'esperienza maturata sul campo la Fondazione per lo studio sui Mercati Pubblici "Verso l'Europa" ha pertanto promosso nella giornata introduttiva ai lavori di "Digital Venice" il convegno sul tema sul tema "EU Procurement e e-Procurement: generare efficienza, garantire trasparenza, combattere la corruzione".
Hanno partecipato i relatori Daniele Spinelli e Anna Galletti (Fondazione Verso L'Europa), con gli interventi di Carlo Pompei (Vice Presidente Telecom Italia), Leonardo Bertini (Presidente di Concreta-Mente) e Marco Fasan (Università Cà Foscari ed ex Tesoriere dell'Ass. Concreta-Mente).

digital venice

 

Nel corso dell'incontro tutti i contributi forniti dai relatori e dagli interventi effettuati dai presenti hanno concorso a mettere in grande evidenza l'importanza dell'uso degli strumenti elettronici di acquisto ai fini della realizzazione di un mercato digitale unico anche per il settore pubblico.
E' apparso altresì evidente dall'illustrazione dell'evoluzione dell'e-Procurement in Europa come anche in questo campo il nostro Paese sia chiamato a dover colmare in fretta un ritardo che sta pericolosamente accumulando.

Uno dei temi aperti sottolineati da Concreta-Mente riguarda la gestione del cambiamento dagli appalti tradizionali agli appalti telematici: informazione e comunicazione, formazione e training degli operatori, incentivi e monitoraggio, progetti pilota. Mancano ancora queste azioni, riconosce Anna Galletti, gli Enti Locali sono ancora lontani dall'utilizzo quotidiano di questi strumenti e trovano continue "scuse" per il non utilizzo. Ma anche lato imprese non è facile l'azione, E' stata citata come “best practice per il supporto alla gestione del cambiamento per le PMI la start-up eCommerce Consulting che opera come un vero e proprio “smart hub” per portare le imprese mano per mano nel mondo degli appalti telematici”.

Pur in un contesto ancora in divenire, è apparso infatti evidente come l'uso diffuso di questi strumenti sia essenziale al fine di raggiungere quegli obiettivi di piena trasparenza, efficienza e contenimento della spesa di cui ampi studi e fatti di cronaca recenti dimostrano l'ineluttabiile necessità. Al tempo stesso, risulta indispensabile ai fini sia dell'ampliamento delle opportunità delle PMI di entrare nel mercato della Pubblica Amministrazione, sia dell'integrazione dei mercati transfrontalieri, oggi ancora molto lontana dall'essere realizzata.

In questo contesto di particolare interesse è stata la presentazione degli esiti del progetto europeo PAN EUROPEAN PUBLIC PROCUREMENT ON LINE PEPPOL, esempio di come esistano già soluzioni tecnologiche ed organizzative per favorire interoperabilità e integrazione del mercato a livello comunitario. Su questo tema è stato appena pubblicato dal Ministero Economia e Finanze e da Consip il volume che racconta i risultati raggiunti dal Progetto e alcune proposte per il futuro.

Il tema appalti e interoperabilità per l'integrazione del mercato e lotta alla corruzione ricorre più volte nel Programma italiano per il semestre di presidenza del consiglio UE. Ma il fatto che a livello politico si metta a fuoco l'obiettivo, non significa che a livello attuativo l'attuale classe manageriale pubblica sia in grado di realizzarlo.

Per Leonardo Bertini (co-autore del volume ed Head of Pilots del progetto PEPPOL) "il progetto PEPPOL è un esempio di come esistano già soluzioni tecnologiche ed organizzative per favorire interoperabilità e integrazione dei sistemi IT e del mercato a livello comunitario, quello che manca sono le capacità di implementarle a livello nazionale, anche se attraverso gli oltre 30 progetti pilota realizzati con successo, si è dimostrato che fare innovazione è possibile". 

Tra le proposte emerse nel volume, Bertini sottolinea  "la creazione di una community di stazioni appaltanti a livello europeo, per lo sviluppo in modalità wiki di un common procurement vocabulary 2.0 con tecnologie semantiche, per sviluppare un "data set" condiviso di definizioni di prodotti e servizi a livello comunitario, primo passo verso una integrazione della domanda pubblica a livello EU".

Temi che forse rappresentano ancora il futuro per chi si occupa di appalti pubblici in Italia. Un'altra sfida per il nuovo DG di AGID Alessandra Poggiani (e past president di Concreta-Mente) alla quale approfittiamo per twittare i nostri più calorosi auguri di buon Lavoro! 

 

 

 

 
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